60 Sec. & Ad Columns
Do Political Ads Work?
By:  Willows Talk
 
There is no escaping the political ad blitz, as it is election time in India.

There is no escaping the political ad blitz, as it is election time. Political advertisements have invaded the print, the electronic and the online media. These ads feature prominent politicians and their political parties' promises and achievements. The ads, uninspiring and repetitive, seem ineffective and not capable of influencing any voter.

Do political ads make a difference?

"You'd be a fool to say [advertising] does or doesn't work in some blanket fashion," Kathleen Hall Jamieson, the director of the Annenberg Public Policy Center at the University Penn, had said to The Rolling Stone. "It depends on the circumstances."

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